Packaging, the sixth sense? : A guide to identifying consumer motivation / Ernest Dichter.
| Author/creator | Dichter, Ernest |
| Format | Book |
| Publication Info | Boston : Cahners Books, [1975] |
| Description | 160 pages : illustrations ; 29 cm |
| Subjects |
| LCCN | 73076439 |
| ISBN | 0843611030 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5770 .D53 | ✔ Available | Place Hold |