The ultimate secrets of advertising / John Philip Jones.
| Author/creator | Jones, John Philip |
| Format | Book |
| Publication Info | Thousand Oaks, Calif. : Sage Publications, ©2002. |
| Description | xxvi, 227 pages : illustrations ; 24 cm |
| Subjects |
| Contents | Big ideas and good ideas -- Passing through the gate -- Getting it right first time -- Repetition, competition and the growth (or decline) of brands -- Keeping the brand in the window -- The bridge to the long term -- A first measure of long-term effects -- The depth of advertising's long-term effects -- Can doses of advertising produce doses of profit? -- Frozen effects versus continuous effects. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 2001001462 |
| ISBN | 0761922431 |
| ISBN | 076192244X (pbk.) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5823 .J7174 2002 | ✔ Available | Place Hold |