ECU Libraries Catalog

Dynamics of advertising / Barry Richards, Iain MacRury and Jackie Botterill.

Author/creator Richards, Barry
Other author/creatorMacRury, Iain.
Other author/creatorBotterill, Jackie.
Format Book and Print
Publication InfoAmsterdam, The Netherlands : Harwood Academic Publishers, ©2000.
Description285 pages : illustrations (some color) ; 23 cm.
Subject(s)
Series Studies in consumption and markets ; v. 1
Studies in consumption and markets v. 1. ^A489624
Bibliography noteIncludes bibliographical references (p. 269-273) and index.
ISBN9058230856

Available Items

Library Location Call Number Status Item Actions
Joyner General Stacks HF5821 .R53 2000 ✔ Available Place Hold