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LEADER 01983cam a2200373 a 4500

001 ocm39060622;

003 OCoLC;

005 20141212154359.0;

008 980429s1998 ilua b 001 0 eng ;

010 a| 98020343;

015 a| GB99-09127;

020 a| 0838907350 (alk. paper);

035 a| (Sirsi) o39060622;

035 a| (OCoLC)39060622;

049 a| EREE;

050 00 a| Z678b| .W44 1998;

082 00 a| 021.72| 21;

100 1 a| Weingand, Darlene E.=| ^A127088;

245 10 a| Future-driven library marketing /c| Darlene E. Weingand.;

260 a| Chicago, Ill. :b| American Library Association,c| 1998.;

300 a| xii, 189 pages :b| illustrations ;c| 23 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. 179-182) and index.;

505 00 t| Introduction: Partnerships between Marketing and Futures Strategiesg| 1.t| "Marketing 101": The Foundation of It Allg| 2.t| Futuring and Futurists: Working toward a Preferred Future for Librariesg| 3.t| Visioning: Creating Tomorrow's Missiong| 4.t| The Marketing Audit: Using Systems Analysis to Inform Market Researchg| 5.t| Making a Futures Screen: Using the Delphi Methodg| 6.t| Using Scenarios: Identifying Future Productsg| 7.t| Cost Benefit Analysis: Using Trend Extrapolation and Cross Impact Analysisg| 8.t| Distribution in an Electronic World: Using Decision Treesg| 9.t| Promotion: Using Emerging Avenues of Communicationg| 10.t| Evaluation: Using Simulation Gamingg| 11.t| Learning to Live in the Twenty First Century: The Future Starts Now!;

650 0 a| Library planning.=| ^A15708;

650 0 a| Librariesx| Marketing.=| ^A1032544;

650 0 a| Librariesx| Public relations.=| ^A48527;

994 a| X0b| ERE;

596 a| 1;

998 a| 832225;

999 a| Z678 .W44 1998w| LCc| 1i| 30372011137558d| 1/26/2012e| 10/17/2011f| 4/13/2009g| 1l| JGESm| JOYNERn| 5r| Ys| Yt| JGESBKu| 6/22/2001x| BOOKz| JSTACKSo| .STAFF. 0;

Future-driven library marketing / Darlene E. Weingand.

Author/creator	Weingand, Darlene E.
Format	Book
Publication Info	Chicago, Ill. : American Library Association, 1998.
Description	xii, 189 pages : illustrations ; 23 cm
Subjects	Library planning. Libraries--Marketing. Libraries--Public relations.

Contents	Introduction: Partnerships between Marketing and Futures Strategies 1. "Marketing 101": The Foundation of It All 2. Futuring and Futurists: Working toward a Preferred Future for Libraries 3. Visioning: Creating Tomorrow's Mission 4. The Marketing Audit: Using Systems Analysis to Inform Market Research 5. Making a Futures Screen: Using the Delphi Method 6. Using Scenarios: Identifying Future Products 7. Cost Benefit Analysis: Using Trend Extrapolation and Cross Impact Analysis 8. Distribution in an Electronic World: Using Decision Trees 9. Promotion: Using Emerging Avenues of Communication 10. Evaluation: Using Simulation Gaming 11. Learning to Live in the Twenty First Century: The Future Starts Now!
Bibliography note	Includes bibliographical references (p. 179-182) and index.
LCCN	98020343
ISBN	0838907350 (alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	Z678 .W44 1998	✔ Available	Place Hold

Future-driven library marketing / Darlene E. Weingand.

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