Brand new : how entrepreneurs earned consumers' trust from Wedgwood to Dell / Nancy F. Koehn.
| Author/creator | Koehn, Nancy F., 1959- |
| Format | Book |
| Publication Info | Boston, Mass. : Harvard Business School Press, ©2001. |
| Description | 469 pages, 32 unnumbered pages of plates : illustrations, maps ; 24 cm |
| Subjects |
| Bibliography note | Includes bibliographical references (p. 341-445) and index. |
| LCCN | 00063224 |
| ISBN | 1578512212 (alk. paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HB615 .K64 2001 | ✔ Available | Place Hold |