Brand new : how entrepreneurs earned consumers' trust from Wedgwood to Dell / Nancy F. Koehn.

Author/creator Koehn, Nancy F., 1959-
Format Book
Publication InfoBoston, Mass. : Harvard Business School Press, ©2001.
Description469 pages, 32 unnumbered pages of plates : illustrations, maps ; 24 cm
Subjects

Bibliography noteIncludes bibliographical references (p. 341-445) and index.
LCCN 00063224
ISBN1578512212 (alk. paper)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HB615 .K64 2001 ✔ Available Place Hold