Strategic management of technology and innovation / Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright.

Author/creator Burgelman, Robert A.
Other author Maidique, Modesto A.
Other author Wheelwright, Steven C., 1943-
Format Book
Edition3rd ed.
Publication InfoBoston : McGraw-Hill/Irwin, ©2001.
Descriptionxiii, 990 pages : illustrations ; 26 cm
Subjects

Contents Introduction: integrating technology and strategy -- Design and evolution of technology strategy -- Enactment of technology strategy: developing the firm's innovative capabilities -- Enactment of technology strategy: creating and implementing a development strategy -- Conclusion: innovation challenges in eatablished firms
Bibliography noteIncludes bibliographical references and indexes.
LCCN 00040689
ISBN0072312831

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HD45 .B799 1996 ✔ Available Place Hold