Rethinking the media audience : the new agenda / edited by Pertti Alasuutari.
| Other author | Alasuutari, Pertti. |
| Format | Book |
| Publication Info | London ; Thousand Oaks, Calif. : Sage Publications, 1999. |
| Description | viii, 212 pages : illustrations ; 24 cm |
| Subjects |
| Contents | Introduction: three phases of reception studies / Pertti Alasuutari -- Audience and reception research in retrospect: the trouble with audiences / Ann Gray -- The best of both worlds? Media audience research between rival paradigms / Kim Christian Schrøder -- Media figures in identity construction / Joke Hermes -- Cultural images of the media / Pertti Alasuutari -- Legitimations of television programme policies : patterns of argumentation and discursive convergencies in a multichannel age / Heikki Hellman -- Slaves of the ratings tyranny? Media images of the audience / Ingunn Hagen -- The implied audience in soap opera production : everyday rhetorical strategies among television professionals / John Tulloch -- To be an audience / Birgitta Höijer -- "To boldly go ..." : the "third generation" of reception studies / David Morley |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 98061885 |
| ISBN | 0761950702 |
| ISBN | 0761950710 (pbk.) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | P96.A83 R48 1999 | ✔ Available | Place Hold |