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LEADER 01677cam a2200385 a 4500

001 ocm41508434;

003 OCoLC;

005 20141212142219.0;

008 990609s1999 nyua 001 0 eng c;

020 a| 1885070209;

035 a| (Sirsi) o41508434;

035 a| (OCoLC)41508434;

042 a| pcc;

049 a| ERER;

050 4 a| HF5415.32b| .Z65 1999;

092 a| 658.8348;

100 1 a| Zollo, Peter.=| ^A409603;

245 10 a| Wise up to teens :b| insights into marketing and advertising to teenagers /c| by Peter Zollo.;

250 a| 2nd ed.;

300 a| xvi, 346 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Includes index.;

505 00 g| ch. 1.t| Why teens are important consumers --g| ch. 2.t| Teens, products, and brands --g| ch. 3.t| Teens and media --g| ch. 4.t| Teen activities and interests --g| ch. 5.t| Teen trends and social hierarchy --g| ch. 6.t| Teens and music --g| ch. 7.t| Power of celebrity --g| ch. 8.t| Teen values --g| ch. 9.t| Essence of being teen --g| ch. 10.t| Teen life : home, play, school --g| ch. 11.t| Advertising and promoting to teens --g| ch. 12.t| Researching teens.;

650 0 a| Consumer behavior.=| ^A231577;

650 0 a| Teenage consumers.=| ^A411031;

650 0 a| Marketing.=| ^A16179;

650 0 a| Advertising.=| ^A4605;

994 a| E0b| ERE;

596 a| 1;

998 a| 736211;

999 a| HF5415.32 .Z65 1999w| LCc| 1i| 30372010762752d| 12/2/2009e| 2/9/2004f| 3/27/2009g| 1l| JGESm| JOYNERn| 2q| 1r| Ys| Yt| JGESBKu| 6/1/2000x| BOOKz| JSTACKSo| .STAFF. 0;

Wise up to teens : insights into marketing and advertising to teenagers / by Peter Zollo.

Author/creator	Zollo, Peter
Format	Book
Edition	2nd ed.
Publication Info	Ithaca, N.Y. : New Strategist Publications, ©1999.
Description	xvi, 346 pages : illustrations ; 24 cm
Subjects	Consumer behavior. Teenage consumers. Marketing. Advertising.

Contents	ch. 1. Why teens are important consumers -- ch. 2. Teens, products, and brands -- ch. 3. Teens and media -- ch. 4. Teen activities and interests -- ch. 5. Teen trends and social hierarchy -- ch. 6. Teens and music -- ch. 7. Power of celebrity -- ch. 8. Teen values -- ch. 9. Essence of being teen -- ch. 10. Teen life : home, play, school -- ch. 11. Advertising and promoting to teens -- ch. 12. Researching teens.
General note	Includes index.
ISBN	1885070209

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.32 .Z65 1999	✔ Available	Place Hold

Wise up to teens : insights into marketing and advertising to teenagers / by Peter Zollo.

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