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LEADER 01309cam a22003854a 4500

001 ocm42786252;

003 OCoLC;

005 20141212141426.0;

008 991103s2000 njua b 001 0 eng ;

010 a| 99056644;

015 a| GBA0-09162;

020 a| 0130835714;

035 a| (Sirsi) o42786252;

035 a| (OCoLC)42786252;

042 a| pcc;

049 a| EREE;

050 00 a| HF5823b| .W455 2000;

082 00 a| 659.12| 21;

100 1 a| Wells, William,d| 1926-=| ^A445184;

245 10 a| Advertising :b| principles & practice /c| William Wells, John Burnett, Sandra Moriarty.;

250 a| 5th ed.;

300 a| xviii, 562 pages :b| illustrations (some color) ;c| 29 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

650 0 a| Advertising.=| ^A4605;

700 1 a| Burnett, John,d| 1944-=| ^A402502;

700 1 a| Moriarty, Sandra E.q| (Sandra Ernst)=| ^A297161;

994 a| E0b| ERE;

596 a| 1;

998 a| 724274;

999 a| HF5823 .W455 2000w| LCc| 1i| 30372010636337d| 9/30/2011e| 9/21/2011f| 1/30/2009g| 1l| JGESm| JOYNERn| 10q| 1r| Ys| Yt| JGESBKu| 3/21/2000x| BOOKz| JSTACKSo| .STAFF. 0;

Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty.

Author/creator	Wells, William, 1926-
Other author	Burnett, John, 1944-
Other author	Moriarty, Sandra E. (Sandra Ernst)
Format	Book
Edition	5th ed.
Publication Info	Upper Saddle River, N.J. : Prentice Hall, ©2000.
Description	xviii, 562 pages : illustrations (some color) ; 29 cm
Subjects	Advertising.

Bibliography note	Includes bibliographical references and index.
LCCN	99056644
ISBN	0130835714

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5823 .W455 2000	✔ Available	Place Hold

Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty.

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