Public communication : rhetoric and leadership / William W. Neher, David H. Waite, Royce E. Flood.
| Author/creator | Neher, William W. |
| Other author | Waite, David Hawkes, 1944- |
| Other author | Flood, Royce E. |
| Format | Book |
| Publication Info | Dubuque, Iowa : Kendall / Hunt Pub. Co., ©1998. |
| Description | xiii, 297 pages |
| Subjects |
| Contents | Foundations of rhetorical communication: Effective public speaking and leadership; Tradition of classical rhetoric; American rhetorical tradition; Freedom of speech; Modern perspectives, models of communication; Elements in the communication process; Effective listening -- Principles of rhetorical communication: Invention, analysis of the rhetorical situation; Tools of invention, research; Purposes and propositions; Organizational patterns; Introductions and conclusions; Outlining; Style, the selection of words; Memory; Effective delivery -- Practice of rhetorical communication: Rhetorical proofs, ethos; Rhetorical proofs, logos; Rhetorical proofs, logos verbal support material; Rhetorical proofs, logos visual support; Rhetorical proofs, logos refutation; Rhetorical proofs, pathos. |
| Abstract | This book is intended for beginning-level public speaking courses at the college level. The material is based upon and organized by the terms and concepts derived from classical and modern rhetorical theory. The book is divided into three parts: the first introduces the tradition of rhetoric and modern communication theory as practical bases for educating leaders; the second explains basic principles in the preparation and delivery of effective oral presentations; the third section deals more specifically with informative and persuasive discourse. -Pref. |
| Bibliography note | Includes bibliographical references and index. |
| ISBN | 0787252670 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | PN4121 .N385 1998 | ✔ Available | Place Hold |