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LEADER 01209cam a2200349 i 4500

001 ocm01085627;

005 20141212135516.0;

008 741003s1975 nyua b 001 0 engm ;

010 a| 74010309;

020 a| 002426590X;

035 a| (Sirsi) o01085627;

035 a| (OCoLC)1085627;

049 a| ERE*;

050 00 a| HF5415b| .W428 1975;

082 0 a| 658.8/008;

100 1 a| Westing, J. Howardq| (John Howard),d| 1911-=| ^A542619;

245 10 a| Modern marketing thought /c| J. Howard Westing, Gerald Albaum.;

250 a| 3d ed.;

260 a| New York :b| Macmillan,c| [1975];

300 a| xiii, 525 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

650 0 a| Marketing.=| ^A16179;

700 1 a| Albaum, Gerald S.=| ^A542620;

870 19 j| 100/1a| Westing, John Howard,d| 1911-e| ed.;

919 a| BOOK;

596 a| 1;

998 a| 68838;

999 a| HF5415 .W428 1975w| LCc| 1i| 310372000764034d| 5/6/2009e| 2/4/2001f| 3/27/2009g| 1l| JGESm| JOYNERn| 2r| Ys| Yt| JGESBKu| 3/12/1986x| BOOKz| JSTACKSo| .STAFF. 0o| .STAFF. Copy Statement : c.1;

Modern marketing thought / J. Howard Westing, Gerald Albaum.

Author/creator	Westing, J. Howard, 1911-
Other author	Albaum, Gerald S.
Format	Book
Edition	3d ed.
Publication Info	New York : Macmillan, [1975]
Description	xiii, 525 pages : illustrations ; 24 cm
Subjects	Marketing.

Bibliography note	Includes bibliographical references and index.
LCCN	74010309
ISBN	002426590X

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415 .W428 1975	✔ Available	Place Hold

Modern marketing thought / J. Howard Westing, Gerald Albaum.

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