Eco illusions : unmasking greenwashing in the shared economy / edited by Pawan Kumar, Sumesh S. Dadwal, Pooja Khanna, Rajesh Verma and Gordon Bowen.

Format Book
PublicationLeeds : Emerald Publishing Limited, 2026.
Copyright Date©2026
Descriptionxiv, 350 pages : illustrations (black and white) ; 23 cm
Subjects

Other author/creatorKumar, Pawan, 1980- editor.
Other author/creatorDadwal, Sumesh, 1973- editor. https://id.oclc.org/worldcat/entity/E39PCjKM6PkVp6vBT68HWMxpbm
Other author/creatorKhanna, Pooja, editor.
Other author/creatorVerma, Rajesh, 1974- editor.
Other author/creatorBowen, Gordon, 1950- editor. https://id.oclc.org/worldcat/entity/E39PCjHRqktrJCWP6dGHPgrDYK
Contents The association between greenwashing, green economy and green growth in achieving the sustainable development goals for global transformation / Mohd Farhan, Essa Yessuf Hussen, Rajesh Verma, Krishan Gopal, Pooja Khanna, Pritpal Singh and Ruchika Kulshrestha -- Intersecting paradigms : reducing greenwashing, ensuring sustainable claims and achieving corporate transparency / Arpit Tiwari, Shyam Sunder Agrawal, Pawam Kumar and Seda Yildirim -- Leveraging artifical intelligence to detect greenwashing in shared economy business models / Suma N. Reddy and Pooja Khanna -- The role of technology and social media in exposing greenwashing in the shared economy / Abdillahi Mohamoud Sheikh Muse, Abubakar Sadiq Muhammad, Labaran Isiaku and Jana Al Jajj -- Greenwashing in the age of digital media : an empirical study / Mahnoor Sahrash, Soumya Nedunuri, Sumayya Fatima and Anvita Chitrapu -- Eco-stories : how companies interact in teh digital age / Narinder Kaur, Dheeraj Nim and Sanjay Bahl -- Moderating role of demographic variables in the link between greenwashing perception, attitude, and green purchase intention / Kritika Gupta -- Beyond the green facade : new challenges in detecting and preventing greenwashing in Indian companies / Ram Singh, Vinay Pal Singh, Rohit Bansal and Fazla Rabby -- Unmasking greenwashing and building social trust : role of social media influencer / Pinnika Syam Yadav, P B Narendra Kiran, M Ruben Anto, G N P V Babu, Ankitha Sharma and Arun Kumar -- Growth of climate finance across the nations and the emergence of greenwashing / Laiba Anwar and Rupesh Roshan Singh -- Eco-fashion facades : how rebranding and influencer culture fuel greenwashing in fast fashion / Shamily Jaggi, Shabnam Gulati and Arvind Kumar -- Green promises and platform realities : regulatory responses to greenwashing in the sharing economy / Sonal Jain -- The evolution of greenwashing research in the context of the shared economy : insights from a bibliometric study / Animesh Kumar Sharma, Rahul Sharma and Rohit Duggal -- Age and gender differences in consumer atittudes towards cruelty-free cosmetics : integrating social identity theory within the stimulus-organism-response framework / Jyoti Malik, Jyoti Grover, Deepak Bisht and Pawan Kumar.
Bibliography noteIncludes bibliographical references.
Issued in other formElectronic version: Eco illusions. First edition. Leeds : Emerald Publishing, 2026 9781836627845
ISBN9781836627838
ISBN1836627831 hardcover
ISBNePub ebook
ISBNPDF ebook

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