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008 961011s1997 ilua s 001 0 eng d;

010 a| 96040856;

020 a| 0844234281 (alk. paper);

035 a| (WaSeSS)ssj0000272451;

040 a| DLCc| DLCd| DLCd| WaSeSS;

049 a| EREEa| NEHH;

050 00 a| HF5861b| .T47 1997;

082 00 a| 659.13/32| 21;

100 1 a| Throckmorton, Joan.=| ^A202199;

245 10 a| Winning direct response advertisingh| [electronic resource] :b| from print through interactive media /c| Joan Throckmorton.;

250 a| 2nd ed.;

260 a| Lincolnwood, Ill. :b| NTC Business Books,;

300 a| xv, 454 p. :b| ill. ;c| 29 cm.;

500 a| Originally published: Englewood Cliffs, N.J. : Prentice-Hall, c1986.;

500 a| Includes index.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Advertising, Direct-mail.=| ^A62101;

650 0 a| Direct marketing.=| ^A163515;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from eBooks on EBSCOhostu| https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=13296&scope=site&custid=s5822723&authtype=ip,shib;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 6793271;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6793271-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 7/21/2026x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6793271-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 7/21/2026x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6793271-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 7/21/2026x| EBOOKz| JERESOURCE;

Winning direct response advertising from print through interactive media / Joan Throckmorton.

Author/creator	Throckmorton, Joan
Format	Electronic
Edition	2nd ed.
Publication Info	Lincolnwood, Ill. : NTC Business Books,
Description	xv, 454 p. : ill. ; 29 cm.
Supplemental Content	Full text available from eBooks on EBSCOhost
Subjects	Advertising, Direct-mail. Direct marketing.

General note	Originally published: Englewood Cliffs, N.J. : Prentice-Hall, c1986.
General note	Includes index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	96040856
ISBN	0844234281 (alk. paper)

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Winning direct response advertising from print through interactive media / Joan Throckmorton.

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