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010 a| 2013042165;

020 a| 9781137362148 (hbk : alk. paper);

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050 00 a| P93.5b| .F35 2014;

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100 1 a| Fahmy, Shahira,d| 1970-=| ^A1255089;

245 10 a| Visual communication theory and researchh| [electronic resource] :b| a mass communication perspective /c| Shahira Fahmy, Mary Angela Bock, and Wayne Wanta.;

250 a| First edition.;

260 a| New York, NY :b| Palgrave Macmillan,c| 2014.;

300 a| xii, 190 pages :b| illustrations ;c| 23 cm;

504 a| Includes bibliographical references (pages 154-182) and index.;

505 0 a| Linking theory to visual communication -- Historical research -- Who: research on the sources of visual communication -- Says what: research on the content in visual communication -- To whom: research on the audiences in visual communication -- In which channel: research on media used in visual communication -- With what effect I: research on cognitive effects of visual -- With what effect II: research on attitudinal effects of visual -- With what effect III: research on behavioral effects of visual -- Conclusions.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Visual communication.=| ^A145199;

650 0 a| Visual communicationx| Research.=| ^A145199;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Bock, Mary Angela.=| ^A1249335;

700 1 a| Wanta, Wayne.=| ^A390930;

856 40 z| Full text available from eBooks on EBSCOhostu| https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=997411&scope=site&custid=s5822723&authtype=ip,shib;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6792026-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 7/21/2026x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6792026-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 7/21/2026x| EBOOKz| JERESOURCE;

Visual communication theory and research a mass communication perspective / Shahira Fahmy, Mary Angela Bock, and Wayne Wanta.

Author/creator	Fahmy, Shahira, 1970-
Other author	Bock, Mary Angela.
Other author	Wanta, Wayne.
Format	Electronic
Edition	First edition.
Publication Info	New York, NY : Palgrave Macmillan, 2014.
Description	xii, 190 pages : illustrations ; 23 cm
Supplemental Content	Full text available from eBooks on EBSCOhost
Subjects	Visual communication. Visual communication--Research.

Contents	Linking theory to visual communication -- Historical research -- Who: research on the sources of visual communication -- Says what: research on the content in visual communication -- To whom: research on the audiences in visual communication -- In which channel: research on media used in visual communication -- With what effect I: research on cognitive effects of visual -- With what effect II: research on attitudinal effects of visual -- With what effect III: research on behavioral effects of visual -- Conclusions.
Bibliography note	Includes bibliographical references (pages 154-182) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2013042165
ISBN	9781137362148 (hbk : alk. paper)

Visual communication theory and research a mass communication perspective / Shahira Fahmy, Mary Angela Bock, and Wayne Wanta.

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