Value-Oriented Media Management Decision Making Between Profit and Responsibility
| Other author | Altmeppen, Klaus-Dieter Editor |
| Other author | Hollifield, C. Ann Editor |
| Other author | van Loon, Joost Editor |
| Format | Electronic |
| Publication Info | New York : Springer |
| Description | viii, 240 p. ill 23.500 x 015.500 cm. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Series | Media Business and Innovation Ser. |
| Summary | Annotation In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers' decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9783319510064 |
| ISBN | 3319510061 (Trade Cloth) Active Record |
| Standard identifier# | 9783319510064 |
| Stock number | 9783319510064 00024965 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |