Tangled goods the practical life of pro bono advertising / Iddo Tavory, Sonia Prelat, Shelly Ronen.
| Author/creator | Tavory, Iddo, 1977- |
| Other author | Prelat, Sonia. |
| Other author | Ronen, Shelly. |
| Format | Electronic |
| Publication Info | Chicago : The University of Chicago Press, 2022. |
| Description | v, 201 pages : illustrations ; 24 cm |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Contents | Advertising for Good -- Morality in Pro Bono Work -- Good Work; or, The Gift of Unalienated Labor -- The Elephant in the Field: Awards and Recognition -- Curatorial Work: Managers and Organizational Pressures -- Navigating Goods: Boundaries and Bridges -- Evaluating Goods: Questions of Measurement -- Tangled Goods. |
| Abstract | "The advertising industry seems like one of the most craven manifestations of capitalism, with large firms crafting creative concepts designed to make big companies bigger through the sale of dubious if not downright harmful products. In Tangled Goods, authors Iddo Tavory, Sonia Prelat, and Shelly Ronen consider an important dimension of the advertising industry that appears to depart from the industry's consumerist foundations: pro bono ad campaigns. Interviewing more than 100 advertisers, the authors trace the complicated web of meanings of the "good" in these pro bono projects. Doing something altruistic often helps employees feel more at ease working for big pharma or corporate banks, and often these projects afford them greater creative leeway than they normally have, not to mention greater potential rewards and recognition. Though the authors uncover selfish motivations behind altruistic work, they are more interested in considering how these various notions of the good come together and fall apart, with different motivations and benefits rising to the surface at different moments. This book sheds new light on how goodness and prestige, personal and altruistic motivations, interact to produce value for individuals and institutions"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references (pages 173-193) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2021057022 |
| ISBN | 9780226820163 (cloth) |
| ISBN | 9780226820187 (paperback) |
| ISBN | (ebook) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |