Strategic Innovative Marketing 5th IC-SIM, Athens, Greece 2016
| Other author | Kavoura, Androniki Editor |
| Other author | Sakas, Damianos P. Editor |
| Other author | Tomaras, Petros Editor |
| Format | Electronic |
| Publication Info | New York : Springer |
| Description | xxii, 556 p. ill 23.500 x 015.500 cm. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Series | Springer Proceedings in Business and Economics Ser. |
| Summary | Annotation This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It highlights strategic research and innovative activities in marketing. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9783319562872 |
| ISBN | 3319562878 (Trade Cloth) Active Record |
| Standard identifier# | 9783319562872 |
| Stock number | 9783319562872 00024965 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |