Strategic challenges for the base of the pyramid / Patrick A.M. Vermeulen, Radboud University Nijmegen, the Netherlands ; Edgar Hütte, Independent management consultant, Brussels, Belgium.

Author/creator Vermeulen, Patrick Alexander Maria, 1970-
Other author Hütte, Edgar.
Format Electronic
Publication InfoCheltenham, UK ; Northampton, MA : Edward Elgar, [2014]
Descriptionxi, 159 pages : illustrations ; 24 cm
Supplemental ContentFull text available from eBooks on EBSCOhost
Subjects
Strategic planning--Developing countries.
Business enterprises--Developing countries.
International business enterprises--Developing countries.
Poor--Developing countries.
Business planning--Developing countries.

Contents Introduction / Patrick A.M. Vermeulen and Edgar Hütte -- The base of the pyramid / Edgar Hütte and Patrick A.M. Vermeulen -- Cross-sector collaborations at the base of the pyramid / Edgar Hütte -- Building trust at the base of the pyramid / Peter Grootveld and Patrick A.M. Vermeulen -- Innovation at the base of the pyramid / Patrick A.M. Vermeulen, Petru L. Curşeu and Bob Soers -- Scaling challenges at the base of the pyramid / Michel Bachmann, Patrick A.M. Vermeulen and Jac L.A. Geurts -- Next steps in base-of-the-pyramid research and practice / Patrick A.M. Vermeulen and Edgar Hütte.
Bibliography noteIncludes bibliographical references (pages 140-154).
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2014941553
ISBN9781783472468 (hardback)
ISBN1783472464 (hardback)

Availability

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Electronic Resources Access Content Online ✔ Available