Sorting out the chaos for public relations leaders / Marc Compte-Pujol, Joan Cuenca-Fontbona, Paula Pineda-Martínez (eds.).
| Other author | Compte-Pujol, Marc. |
| Other author | Cuenca Fontbona, Joan |
| Other author | Pineda-Martínez, Paula. |
| Format | Electronic |
| Publication Info | Berlin, Germany : Peter Lang, [2024] |
| Description | 173 pages illustrations 21 cm |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Physical medium | illustrations |
| Contents | Cover -- Copyright Information -- Contents -- Introduction (Marc Compte-Pujol / Joan Cuenca-Fontbona / Paula Pineda-Martínez) -- Part One Powerful Public Relations Skills -- From technical specialist to government authority: Media training in risk and crisis communication (Bianca Persici Toniolo / Hugo Sampaio) -- Effective leadership in public relations in Latin America: The role of empathy for employee engagement (Alejandro Álvarez-Nobell / Gabriel Sadi / María Belén Barroso) -- Part Two Institutional Communication and Institutional Relations |
| Contents | A public relations perspective on communication challenges in public institutions (Joan Cuenca-Fontbona / Marc Compte-Pujol / Mariana Sueldo and Ramon Martin-Guart) -- Defining the challenges of territorial branding and its implementation: A network approach (Mariola Tàrrega Moltó / Jordi de San Eugenio Vela / Xavier Ginesta Portet) -- Lobbies and pressure groups: Analyzing revolving doors in Spain's public relations (Antonio Castillo-Esparcia / Elizabet Castillero-Ostio and Andrea Moreno-Cabanillas) -- Part Three Local Contexts and Global Trends in Public Relations |
| Contents | Analysis of the communication structures of Spanish clusters in Spain (2017-2022) (Ana Belén Fernández-Souto / Montse Vázquez Gestal / Iván Puentes-Rivera) -- The situation of strategic communication and public relations in the Dominican Republic (Onoris Metz-Galán / Adrián Cordero-Redondo / Alejandro Álvarez-Nobell and Ana Bélgica Guichardo-Bretón) -- The evolution of public relations trends over the last five years according to the most relevant professional reports in the sector (María Isabel Míguez González / Juan Manuel Corbacho Valencia / Jesús Pérez Seoane) |
| Bibliography note | Includes bibliographical references. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2025388737 |
| ISBN | 9783631907764 paperback |
| ISBN | 3631907761 paperback |
| ISBN | electronic book |
| ISBN | electronic publication |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |