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Social marketing in the 21st century / Alan R. Andreasen.
| Author/creator | Andreasen, Alan R., 1934- |
| Format | Electronic |
| Publication Info | Thousand Oaks, Calif. : SAGE Publications, |
| Description | xi, 264 p. : ill. ; 24 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Contents | Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century. |
| Bibliography note | Includes bibliographical references (p. 237-252) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2005022466 |
| ISBN | 141291633X (cloth) |
| ISBN | 1412916348 (pbk.) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |