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020 a| 9781788921862 (hbk : alk. paper);

020 a| 9781788921855 (pbk : alk. paper);

020 z| 9781788921879 (pdf);

020 z| 9781788921886 (epub);

020 z| 9781788921893 (kindle);

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245 00 a| Sloganization in language education discourseh| [electronic resource] :b| conceptual thinking in the age of academic marketization /c| edited by Barbara Schmenk, Stephan Breidbach and Lutz Küster.;

260 a| Bristol ;a| Blue Ridge Summit :b| Multilingual Matters,c| [2019];

300 a| ix, 178 pages ;c| 24 cm;

504 a| Includes bibliographical references and index.;

505 0 a| Sloganization in language education discourse: introduction / Barbara Schmenk, Stephan Breidbach, Lutz Küster -- We innovators / David Gramling -- The only turn worth watching in the 20th century is Tina Turner's: how the sloganization of foreign language research can impede the furthering of knowledge and make life difficult for practitioners / Dietmar Risler -- Slo(w)ganization: against the constant need for re-inventing the discourse on language education: the case of "multiple intelligences" / Gerhard Bach -- Just another prefix? from inter- to transcultural foreign language learning and beyond / Britta Viebrock -- On common "exposure" and expert "input" in second language education and study abroad / John Plews -- What on earth is "language commodification"? / David Block -- Superdiversity and why it isn't: reflections on terminological innovation and academic branding / Aneta Pavlenko -- Sloganization: just another slogan? / Barbara Schmenk, Stephan Breidbach, Lutz Küster.;

506 a| Available only to authorized users.;

520 a| "This volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular slogans and reconstructs the sloganization processes"--c| Provided by publisher.;

538 a| Mode of access: World Wide Web;

650 0 a| Language and languagesx| Study and teaching.=| ^A18868;

650 0 a| Jargon (Terminology)=| ^A71750;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Schmenk, Barbara.?| UNAUTHORIZED;

700 1 a| Breidbach, Stephan.=| ^A1248236;

700 1 a| Küster, Lutz.?| UNAUTHORIZED;

856 40 z| Full text available from eBooks on EBSCOhostu| https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1914429&scope=site&custid=s5822723&authtype=ip,shib;

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Sloganization in language education discourse conceptual thinking in the age of academic marketization / edited by Barbara Schmenk, Stephan Breidbach and Lutz Küster.

Other author	Schmenk, Barbara.
Other author	Breidbach, Stephan.
Other author	Küster, Lutz.
Format	Electronic
Publication Info	Bristol ; Blue Ridge Summit : Multilingual Matters, [2019]
Description	ix, 178 pages ; 24 cm
Supplemental Content	Full text available from eBooks on EBSCOhost
Subjects	Language and languages--Study and teaching. Jargon (Terminology)

Contents	Sloganization in language education discourse: introduction / Barbara Schmenk, Stephan Breidbach, Lutz Küster -- We innovators / David Gramling -- The only turn worth watching in the 20th century is Tina Turner's: how the sloganization of foreign language research can impede the furthering of knowledge and make life difficult for practitioners / Dietmar Risler -- Slo(w)ganization: against the constant need for re-inventing the discourse on language education: the case of "multiple intelligences" / Gerhard Bach -- Just another prefix? from inter- to transcultural foreign language learning and beyond / Britta Viebrock -- On common "exposure" and expert "input" in second language education and study abroad / John Plews -- What on earth is "language commodification"? / David Block -- Superdiversity and why it isn't: reflections on terminological innovation and academic branding / Aneta Pavlenko -- Sloganization: just another slogan? / Barbara Schmenk, Stephan Breidbach, Lutz Küster.
Abstract	"This volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular slogans and reconstructs the sloganization processes"-- Provided by publisher.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2018026959
ISBN	9781788921862 (hbk : alk. paper)
ISBN	9781788921855 (pbk : alk. paper)

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Sloganization in language education discourse conceptual thinking in the age of academic marketization / edited by Barbara Schmenk, Stephan Breidbach and Lutz Küster.

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