She's the boss the rise of women's entrepreneurship since World War II / Debra Michals.

Author/creator Michals, Debra
Format Electronic
Publication InfoNew Brunswick, New Jersey : Rutgers University Press, [2025]
Descriptionvii, 229 pages ; 24 cm
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects

Contents Introduction -- From War Worker to Business Owner: Women, Enterprise, and Postwar Reconversion, 1945-1950 -- Motherhood and Its Discontents: the 1950s, Domesticity, the Cold War, and Women's Business Ownership -- "Doin' It for Themselves:" Race, Gender, and Women's Entrepreneurship in the Socially Conscious 1960s -- Sisterhood is (Economically) Powerful: Civil Rights, Feminism, and Women's Business Ownership in the 1960s and 1970s -- Becoming "Entrepreneurs:" Women's Businesses in the '70s Recession and "Go-go" '80s Epilogue: Women's Entrepreneurship in the 1990s and Beyond.
Abstract "In the years after World War II, as women were being pushed from wartime jobs for returning soldiers, government and business leaders - and women themselves - saw small business ownership as a viable economic solution. In just five years, US women owned nearly half a million of the nation's businesses. In the decades since, women have moved increasingly into business ownership, often outpacing male start-ups so that today, they own more than 14 million businesses, 40% of all US companies. She's the Boss chronicles the forces that made entrepreneurship attractive to women. In rich detail, Debra Michals shares the stories of the countless women of all races, ethnicities, genders, and abilities who contributed to this important history. The book also explores the intersection of women's personal choices within changing social, political, and economic factors, such as the rising divorce rates of the 1960s and 1970s, ongoing workplace and credit discrimination; civil and women's rights activism and activist entrepreneurs, the 1970s recession and 1980s "Reagan Revolution," and more recently, the internet, crowd-funding, and social entrepreneurship"-- Provided by publisher.
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2024040376
ISBN9781978818163 (paperback)
ISBN9781978818170 (hardcover)
ISBN(epub)
ISBN(pdf)

Availability

Library Location Call Number Status Item Actions
Electronic Resources Access Content Online ✔ Available