Shaping China's global imagination branding nations at the World Expo / Jian Wang.
| Author/creator | Wang, Jian |
| Format | Electronic |
| Publication Info | New York : Palgrave Macmillan, 2013. |
| Description | xiii, 210 pages : illustrations ; 23 cm |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Contents | Soft power, nation branding, and the World Expo -- Branding nations -- The Shanghai Expo as a site for nation branding -- Defining nation brands -- Communicating nation brands -- Experiencing nation brands -- Remembering nation brands -- Nation branding as strategic narrative -- Nation branding : perspectives, practices, and prospects. |
| Bibliography note | Includes bibliographical references (pages 175-201) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2013027156 |
| ISBN | 9781137361714 (hardback : alk. paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |