Shaping China's global imagination branding nations at the World Expo / Jian Wang.

Author/creator Wang, Jian
Format Electronic
Publication InfoNew York : Palgrave Macmillan, 2013.
Descriptionxiii, 210 pages : illustrations ; 23 cm
Supplemental ContentFull text available from eBooks on EBSCOhost
Subjects

Contents Soft power, nation branding, and the World Expo -- Branding nations -- The Shanghai Expo as a site for nation branding -- Defining nation brands -- Communicating nation brands -- Experiencing nation brands -- Remembering nation brands -- Nation branding as strategic narrative -- Nation branding : perspectives, practices, and prospects.
Bibliography noteIncludes bibliographical references (pages 175-201) and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2013027156
ISBN9781137361714 (hardback : alk. paper)

Availability

Library Location Call Number Status Item Actions
Electronic Resources Access Content Online ✔ Available