Selling Europe to the world the rise of the luxury fashion industry, 1980-2020 / Pierre-Yves Donzé.
| Author/creator | Donzé, Pierre-Yves |
| Format | Electronic |
| Publication Info | London ; New York : Bloomsbury Visual Arts, 2023. |
| Description | 1 online resource : illustrations (chiefly color), charts |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Abstract | "Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oréal or new start-ups such as Richard Mille. How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? The Formation and Growth of the Global Luxury Industry presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Source of description | Description based on print version record and CIP data provided by publisher. |
| Issued in other form | Print version: Donzé, Pierre-Yves. Selling Europe to the world : the rise of the luxury fashion industry, 1980-2020 London ; New York : Bloomsbury Visual Arts, 2023. 9781350335776 |
| Genre/form | Electronic books. |
| LCCN | 2022022341 |
| ISBN | 9781350335813 |
| ISBN | 9781350335790 (ePDF) |
| ISBN | 9781350335806 (ePub) |
| ISBN | (HB) |
| ISBN | (PB) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |