Rebranding a guide for historic houses, museums, sites, and organizations / Jane Mitchell Eliasof.
| Author/creator | Eliasof, Jane Mitchell, 1961- |
| Format | Electronic |
| Publication Info | Lanham : Rowman & Littlefield, [2022] |
| Description | xiii, 169 pages : illustrations ; 24 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Series | American Association for State and Local History book series |
| Contents | Meet the thirteen history organizations -- Why they rebranded -- Testing the water -- Making it legal -- The design process -- Implementing the launch -- How much may it cost? -- The naysayers -- Success -- Appendix: Short summaries of the history organizations. |
| Abstract | "If you're part of the leadership team of a small historic house museum or historical society, you might consider rebranding -- either renaming your organization or developing a new look - to make your organization more appealing to a younger, more diverse audience. Here's a guide to doing that"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2021037550 |
| ISBN | 9781538148891 (cloth) |
| ISBN | 9781538148907 (paperback) |
| ISBN | (epub) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |