Pricing decoded how leading pricing practitioners manage price to boost profits / edited by Danilo Zatta and Maciej Kraus.
| Other author | Zatta, Danilo. |
| Other author | Kraus, Maciej. |
| Format | Electronic |
| Publication Info | London ; New York, NY : Routledge, Taylor & Francis Group, 2025. |
| Description | 1 online resource. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Abstract | "Pricing is a key priority of every company globally, as both customers and businesses grapple with ever more challenging economic conditions. Pricing Decoded is an authoritative but easy-to-read guide to support the transition to robust pricing to drive profitability. Renowned pricing experts Danilo Zatta and Maciej Kraus show organizations how to boost profitability and build a competitive advantage, transforming the way to set and manage prices. Case studies from the world's leading pricing practitioners in both B2C and B2B organizations, such as Alcatel-Lucent, Google, BP-Castrol, Unilever, Microsoft, Borealis, Hilton, Nike, MediaWorld, Philips Healthcare, Schneider Electric, DHL, and Coor, are presented throughout. This book makes smart and innovative pricing more accessible and understandable for all. It provides a strong foundation in the concepts as well as the application in business, empowering you to judge monetization opportunities in a more effective way, and ultimately make better decisions. The book is relevant to C-levels, managers, entrepreneurs, investors as well as sales, marketing and pricing managers, who want to learn more about topline potentials and monetization through pricing and achieve sustainable growth"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Source of description | Description based on print version record and CIP data provided by publisher. |
| Issued in other form | Print version: Pricing decoded London ; New York, NY : Routledge, Taylor & Francis Group, 2025 9781032881959 |
| Genre/form | Electronic books. |
| LCCN | 2024035843 |
| ISBN | 9781003535966 (ebook) |
| ISBN | (hardback) |
| ISBN | (paperback) |
| ISBN | 9781040270486 ebook |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |