Precision retailing driving results with behavioral insights and data analytics / edited by Laurette Dubé, Maxime C. Cohen, Nathan Yang, and Bassem Monla.
| Format | Electronic |
| Publication Info | Toronto ; Buffalo ; London : Rotman-UTP Publishing, an imprint of University of Toronto Press, [2024] |
| Description | xiii, 440 pages : illustrations ; 24 cm. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Other author/creator | Dubé, Laurette. |
| Other author/creator | Cohen, Maxime C. |
| Other author/creator | Yang, Nathan. |
| Other author/creator | Monla, Bassem. |
| Series | Behaviorally informed organizations |
| Partial contents | Part One: From Behavioral Insights to Precision Consumer Research -- Part Two: Weaving Behavioral and Precision Consumer Research into Marketing and Retail Strategy -- Part Three: Data Analytics and Machine Learning for Retail Design and Strategy -- Part Four: Retail Channels as Part of Business and Society Ecosystem in Moving towards Adaptive Behavior and Context. |
| Abstract | "Without a doubt, the COVID-19 era has forced the retail sector to rethink the way it conducts business. Customer experience has largely shifted into the digital realm, and questions have emerged about how to best optimize and evolve business operations in light of this change. Drawing on a host of expert contributors, Precision Retailing takes a broad perspective of precision retailing as the interaction point between individuals, organizations, institutions, systems, and policies that support them in ever-changing contexts. The book assembles precision retailing key concepts, methods, and tools that complement existing behavioral research. The decision support tools will help managers better capture in real-time the multiscale drivers of consumer behavior and successfully integrate these into their retail strategy and tactics. Each chapter includes a short strategic brief for successful human-centred digital transformation that focuses squarely on actionable insights for practitioners. Shedding light on the way we understand and handle this complex customer journey, Precision Retailing examines how retail will evolve in the post-COVID era, shaping how businesses meet their future, and the inevitable continuation of the digital transition."-- Provided by publisher. |
| Bibliography note | Includes bibliographical references. |
| Access restriction | Available only to authorized users. |
| Other forms | Issued also in electronic format. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2024441859 |
| ISBN | 9781487542719 (cloth) |
| ISBN | 1487542712 (cloth) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |