Tools

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010 a| 2017049106;

020 a| 9781506329055 (pbk. : alk. paper);

035 a| (WaSeSS)ssj0002402743;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| HD59b| .L88 2019;

082 00 a| 659.22| 23;

100 1 a| Luttrell, Regina,d| 1975-=| ^A1352275;

245 14 a| The PR agency handbookh| [electronic resource] /c| Regina M. Luttrell, Syracuse University, Luke W. Capizzo University of Maryland, College Park.;

250 a| First Edition.;

260 a| Los Angeles :b| SAGE,c| [2019];

300 a| xxi, 279 pages ;c| 24 cm;

504 a| Includes bibliographical references and index.;

505 0 a| Agency life -- Working in an agency -- Working with clients -- Starting off on the right foot -- Strategies & tactics -- Managing projects, meetings, and client communication -- Corporate communication: a look at crisis communication and media relations -- Social media: a comprehensive look at what companies need -- Marketing: marketing in a public relations agency -- Branding basics -- Internal communication -- Creative production -- Seo, content marketing & digital marketing -- The business of agency PR -- Client service-the counselor role and seeding creativity -- Entrepreneurship & business development -- Putting it all together -- Public relations tools and templates -- Glossary.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Public relationsv| Handbooks, manuals, etc.=| ^A1013784;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Capizzo, Luke W.?| UNAUTHORIZED;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=6403240;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 6778410;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6778410-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 7/19/2026x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6778410-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 7/19/2026x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6778410-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 7/19/2026x| EBOOKz| JERESOURCE;

The PR agency handbook / Regina M. Luttrell, Syracuse University, Luke W. Capizzo University of Maryland, College Park.

Author/creator	Luttrell, Regina, 1975-
Other author	Capizzo, Luke W.
Format	Electronic
Edition	First Edition.
Publication Info	Los Angeles : SAGE, [2019]
Description	xxi, 279 pages ; 24 cm
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Public relations--Handbooks, manuals, etc.

Contents	Agency life -- Working in an agency -- Working with clients -- Starting off on the right foot -- Strategies & tactics -- Managing projects, meetings, and client communication -- Corporate communication: a look at crisis communication and media relations -- Social media: a comprehensive look at what companies need -- Marketing: marketing in a public relations agency -- Branding basics -- Internal communication -- Creative production -- Seo, content marketing & digital marketing -- The business of agency PR -- Client service-the counselor role and seeding creativity -- Entrepreneurship & business development -- Putting it all together -- Public relations tools and templates -- Glossary.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2017049106
ISBN	9781506329055 (pbk. : alk. paper)

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The PR agency handbook / Regina M. Luttrell, Syracuse University, Luke W. Capizzo University of Maryland, College Park.

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