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245 04 a| The new direct marketingh| [electronic resource] :b| how to implement a profit-driven database marketing strategy /c| David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.].;

250 a| 3rd ed.;

260 a| New York, N.Y. :b| McGraw Hill,;

300 a| xx, 716 p. :b| ill. ;c| 29 cm.;

500 a| Includes index.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Direct marketingx| Data processing.=| ^A163515;

650 0 a| Database marketing.=| ^A477390;

650 0 a| Database management.=| ^A349280;

650 0 a| Direct marketingx| Statistical methods.=| ^A163515;

650 0 a| Internet marketing.=| ^A381306;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Batra, Rajeev.=| ^A242268;

710 2 a| David Shepard Associates.=| ^A977858;

856 40 z| Full text available from eBooks on EBSCOhostu| https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=70589&scope=site&custid=s5822723&authtype=ip,shib;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 6773465;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6773465-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 7/19/2026x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6773465-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 7/19/2026x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6773465-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 7/19/2026x| EBOOKz| JERESOURCE;

The new direct marketing how to implement a profit-driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.].

Other author	Batra, Rajeev.
Other author	David Shepard Associates.
Format	Electronic
Edition	3rd ed.
Publication Info	New York, N.Y. : McGraw Hill,
Description	xx, 716 p. : ill. ; 29 cm.
Supplemental Content	Full text available from eBooks on EBSCOhost
Subjects	Direct marketing--Data processing. Database marketing. Database management. Direct marketing--Statistical methods. Internet marketing.

General note	Includes index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	98030382
ISBN	0070580561

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The new direct marketing how to implement a profit-driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.].

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