Marketing Professional Services Practical Apractical Approaches to Practice Development
| Author/creator | Forsyth, Patrick Author |
| Format | Electronic |
| Edition | 2nd ed. |
| Publication Info | London : Kogan Page, Limited LaVergne : Ingram Publisher Services [Distributor] |
| Description | 288 p. ill 09.190 x 06.060 in. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Summary | Annotation <div>The second edition of this acclaimed book gives clear and practical guidance on the specific approaches that are most effective for gaining a competitive edge in the professional sector. Like any commercial organization, professional service firms will only prosper if they can compete to secure enough business to make them profitable. "Marketing Professional Services" shows how the precise, positive and creative applications of marketing strategies can increase business in a cost effective way. Step-by-step, this practical guide takes the reader through the separate techniques explaining the benefits and applications of each. It assists in the development of the appropriate marketing skills. Drawing on his considerable experience in professional services, Patrick Forsyth gives you a wealth of practical, action based advice that cannot fail to help your business grow and make it more profitable.</div> |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9780749429829 |
| ISBN | 0749429828 (Trade Paper) Out of Print |
| Standard identifier# | 9780749429829 |
| Stock number | 00104855 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |