Marketing 7.0 unlocking the human mind / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
| Author/creator | Kotler, Philip |
| Other author | Kartajaya, Hermawan, 1947 |
| Other author | Setiawan, Iwan |
| Format | Electronic |
| Edition | [Seventh edition]. |
| Publication Info | Hoboken, New Jersey : Wiley, [2026] |
| Description | pages cm |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Abstract | "Technology undergoes consistent evolution, with each iteration building upon its predecessors. Microsoft Windows was first released in 1985 and has gone through multiple milestones. The latest version, Windows 11, launched in 2021. Google Chrome browser takes this to another level with its rapid update cycle, reaching Version 133 by March 2025. These numbering conventions do not just indicate software updates; they reflect the iterative nature of technology itself. Similarly, marketing has never been static; technological advancements, from digital media and artificial intelligence (AI) to immersive technology, have always shaped its evolution"-- Provided by publisher. |
| General note | Includes index. |
| General note | Previous edition: 2024. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2025047142 |
| ISBN | 9781394329861 cloth |
| ISBN | adobe pdf |
| ISBN | epub |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |