Marketing 6.0 the future is immersive / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
| Author/creator | Kotler, Philip |
| Other author | Kartajaya, Hermawan, 1947- |
| Other author | Setiawan, Iwan. |
| Format | Electronic |
| Publication Info | Hoboken, New Jersey : Wiley, [2024] |
| Description | pages cm |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Abstract | "In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade."-- Provided by publisher. |
| General note | Includes index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2023035115 |
| ISBN | 9781119835219 (hardback) |
| ISBN | (adobe pdf) |
| ISBN | (epub) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |