Investigating Google's search engine ethics, algorithms, and the machines built to read us / Rosie Graham.

Author/creator Graham, Rosie, 1990-
Format Electronic
Publication InfoLondon ; New York : Bloomsbury Academic, 2023.
Descriptionxiii, 238 pages ; 24 cm.
Supplemental ContentFull text available from eBooks on EBSCOhost
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects

SeriesBloomsbury studies in digital cultures
Contents Introduction: Investigating Google's Search Engine -- Understanding Google Queries and the Problem of Intentions -- Google's Impact on Cognition and Memory: Histories, Concepts, and Technosocial Practices -- Autocomplete: Stereotypes, Biases, and Designed Discrimination -- Google's Search Engine Results: What is a Relevant Result? -- The Real Cost of Search Engines: Digital Advertising, Linguistic Capitalism, and the Rise of Fake News -- Conclusion: What if Search Engines Were Actually Built to Benefit Users?
Abstract "What do search engines do? And what should they do? These questions seem relatively simple but are actually urgent social and ethical issues. The influence of Google's search engine is enormous. It does not only shape how Internet users find pages on the World Wide Web, but how we think as individuals, how we collectively remember the past, and how we communicate with one another. This book explores the impact of search engines within contemporary digital culture, focusing on the social, cultural, and philosophical influence of Google. Using case studies like Google's role in the rise of fake news, instances of sexist and misogynistic Autocomplete suggestions, and search queries relating to LGBTQ+ values, it offers original evidence to intervene practically in existing debates. It also addresses other understudied aspects of Google's influence, including the profound implications of its revenue generation for wider society. In doing this, this important book helps to evaluate the real cost of search engines on an individual and global scale"-- Provided by publisher.
Bibliography noteIncludes bibliographical references.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2022031205
ISBN9781350325197 (paperback)
ISBN9781350325203 (hardback)
ISBN(ebook)
ISBN(epub)

Availability

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Electronic Resources ✔ Available