Humanistic marketing / edited by Richard J. Varey, The Waikato Management School, University of Waikato, New Zealand, and Michael Pirson, Graduate School of Business, Fordham University, USA.
| Other author | Varey, Richard J., 1955- |
| Other author | Pirson, Michael. |
| Format | Electronic |
| Publication Info | Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2014. |
| Description | xv, 284 pages : illustrations ; 22 cm. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2014000984 |
| ISBN | 9781137353283 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |