Guerrilla marketing attack new strategies, tactics, and weapons for winning big profits for your small business / Jay Conrad Levinson.
| Author/creator | Levinson, Jay Conrad |
| Format | Electronic |
| Publication Info | Boston : Houghton Mifflin, |
| Description | viii, 194 p. ; 24 cm. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Contents | One hundred weapons for the attack -- The personality of the successful guerrilla -- The seven-word winning credo -- From an art to a science -- Why launch an attack? -- Basic training for guerrillas -- A dozen tactics to consider -- Gaining effective media support -- Direct marketing, guerrilla style -- The most important person -- Thirty-three marketing myths -- Maintaining the attack--and the profits information arsenal for guerrillas. |
| General note | Includes index. |
| Bibliography note | Bibliography: p. [183]-187. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 88026670 |
| ISBN | 0395476933 |
| ISBN | 0395502209 (pbk.) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |