Green gold the avocado's remarkable journey from humble superfood to toast of a nation / Sarah Allaback and Monique F. Parsons.
| Author/creator | Allaback, Sarah, 1965 |
| Other author | Parsons, Monique F. |
| Format | Electronic |
| Edition | First Counterpoint edition. |
| Publication Info | California : Counterpoint, 2025. |
| Description | xiv, 335 pages illustrations 22 cm |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Portion of title | Avocado's remarkable journey from humble superfood to toast of a nation |
| Physical medium | illustrations |
| Contents | Dreamers -- The survivor -- Birth of an industry -- Roots -- The fuerte's rise -- Mission avocado -- Calavo -- Envisioning an empire -- Mother tree -- Wild avocado -- Believers -- The battle -- The breeders -- The avocado wars -- Cartel -- Icon -- Avocados from Mexico -- Global avocado. |
| Abstract | "The avocado is the quintessential symbol of aspirational living, a ubiquitous agricultural favorite, and the driver of an $18 billion global industry. How did this regional Latin American staple become a star of Super Bowl ads and a byword for wellness? Documenting more than a century of cross-cultural cooperation, cutting-edge science, and savvy marketing, Green Gold tells the remarkable story of the fruit's rise to prominence as both a culinary and cultural juggernaut. Anchored by the story of two exceptional trees that stood out among hundreds of rivals, Green Gold is a spirited and often surprising behind-the-scenes look at how dedicated avocado enthusiasts in Mexico and California developed an ideal fruit to sell to the world. Navigating the Depression, two world wars, Mexican revolutions, violent drug lords, drought, and disease, these pioneers were driven by the avocado's potential to captivate the palates and hearts of consumers across the globe. Their efforts, inspired by the success of California citrus, launched today's lucrative industry and helped the avocado win a place among such supermarket staples as oranges and bananas"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references (pages 277-320) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2024061411 |
| ISBN | 9781640096769 |
| ISBN | ebook |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |