FBO management operating, marketing, and managing as a fixed-base operator / C. Daniel Prather, PhD, DBA, AAE, CAM.
| Author/creator | Prather, C. Daniel, 1971- |
| Format | Electronic |
| Publication Info | Newcastle, Washington : Aviation Supplies & Academics, Inc., [2023] |
| Description | xiii, 367 pages : color illustrations ; 28 cm |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Variant title | Fixed-base operator management : operating, marketing, and managing as a fixed-base operator |
| Contents | General Aviation: A Historical Perspective -- The Scope of General Aviation -- The Fixed Base Operator -- Line Service -- FBO Services -- Customer Service -- The Role of Marketing -- Promotion and Sales -- Marketing Research -- Transportation Needs Assessment -- Methods of Acquiring a Business Aircraft -- Management Functions and Organization -- Risk Management -- Financial Planning and Control -- Human Resources -- Present and Future Challenges. |
| Abstract | "This industry-leading textbook covers all aspects relating to the operation, marketing, and management of fixed-base operators (FBOs). Author Dr. C. Daniel Prather, an experienced aviation industry professional educator, presents key considerations for FBO managers and prepares university-level students for this competitive business field. This text begins by covering the history of general aviation and the scope of the current industry and then examines all elements of FBO operations, including line service, aircraft maintenance, flight operations, aircraft sales, aircraft charter, customer service, and more. A focus on marketing an FBO explores the role of marketing, sales and promotion, marketing research, and transportation needs assessment. As a management resource, this book examines methods of acquiring a business aircraft, management functions and organization, risk management, financial planning, and human resources as well as presents current and future challenges confronting FBOs. Each chapter contains resources to aid readers' learning, including definitions of key terms, review questions, and real-world scenarios to help students apply their learning to challenges encountered by FBOs. Entrepreneurs establishing an FBO will find practical discussions of FBO services to consider, safe line service practices, proper legal structures, marketing plans, risk management, and more"-- Provided by publisher. |
| General note | "ASA-FBO-MGT"--Title page verso. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2022051581 |
| ISBN | 9781644252291 (hardback) |
| ISBN | (epub) |
| ISBN | (pdf) |
| ISBN | (eBundle) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |