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020 a| 9789027228239q| hardcover;

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245 10 a| Evaluative discourse metaphor in online communitiesh| [electronic resource] /c| by Mateusz-Milan Stanojevic, University of Zagreb, Ljiljana Saric, University of Oslo.;

260 a| Amsterdam ;a| Philadelphia :b| John Benjamins Publishing Company,c| 2025.;

263 a| 2510;

300 a| pages cm;

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353 a| bibliographyb| bibliography0| http://id.loc.gov/vocabulary/msupplcont/bibliography;

353 a| indexb| index0| http://id.loc.gov/vocabulary/msupplcont/index;

490 0 a| Discourse approaches to politics, society and culture,x| 1569-9463 ;v| volume 106;

504 a| Includes bibliographical references and index.;

505 0 a| Introduction -- Metaphor and evaluation in discourse -- Online discourse, evaluation, and communities -- An overview of the EDM model and methodology -- Single evaluative metaphors -- Metaphorical complexes and building resonances -- Building communities through metaphorical play and metaphorical chains -- Conclusion, extensions and theoretical discussions.;

506 a| Available only to authorized users.;

520 a| "This monograph introduces the Evaluative Discourse Metaphor model, which claims that participants in public and semi-public discourse online (re)use evaluative metaphors to construct and sustain online communities. We investigate how evaluative metaphors trigger other evaluative metaphors sharing the same form but not necessarily the same target of evaluation. This process creates discourse spaces unified by a shared ethos of evaluation. Our model integrates a discourse-based view of metaphor, elements of Hallidayan metafunctions, Du Bois's stance triangle and insights from computer-mediated communication, focusing on affordances and community-building. We define or redefine key concepts such as single evaluative metaphors, metaphorical complexes, metaphorical triggers, metaphorical bondicons and metaphorical chains. Rather than breaking from the existing literature, we seek to integrate it into a framework useful to scholars across disciplines, including metaphor studies, digital ethnography, discourse analysis, and (online) communication"-- Provided by publisher.;

538 a| Mode of access: World Wide Web;

650 0 a| Language and the Internet0| http://id.loc.gov/authorities/subjects/sh2006007721=| ^A1065246;

650 0 a| Metaphor0| http://id.loc.gov/authorities/subjects/sh85084283=| ^A25696;

650 0 a| Evaluation (Linguistics)0| http://id.loc.gov/authorities/subjects/sh2020008058?| UNAUTHORIZED;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Saric, Ljiljana0| http://id.loc.gov/authorities/names/n980379481| http://id.loc.gov/rwo/agents/n98037948.?| UNAUTHORIZED;

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758 4| http://id.loc.gov/ontologies/bibframe/instanceOf1| http://id.loc.gov/resources/works/in00024294857;

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Evaluative discourse metaphor in online communities / by Mateusz-Milan Stanojevic, University of Zagreb, Ljiljana Saric, University of Oslo.

Author/creator	Stanojevic, Mateusz-Milan, 1975
Other author	Saric, Ljiljana
Format	Electronic
Publication Info	Amsterdam ; Philadelphia : John Benjamins Publishing Company, 2025.
Description	pages cm
Supplemental Content	Full text available from eBooks on EBSCOhost
Subjects	Language and the Internet Metaphor Evaluation (Linguistics)

Series	Discourse approaches to politics, society and culture, 1569-9463 ; volume 106
Contents	Introduction -- Metaphor and evaluation in discourse -- Online discourse, evaluation, and communities -- An overview of the EDM model and methodology -- Single evaluative metaphors -- Metaphorical complexes and building resonances -- Building communities through metaphorical play and metaphorical chains -- Conclusion, extensions and theoretical discussions.
Abstract	"This monograph introduces the Evaluative Discourse Metaphor model, which claims that participants in public and semi-public discourse online (re)use evaluative metaphors to construct and sustain online communities. We investigate how evaluative metaphors trigger other evaluative metaphors sharing the same form but not necessarily the same target of evaluation. This process creates discourse spaces unified by a shared ethos of evaluation. Our model integrates a discourse-based view of metaphor, elements of Hallidayan metafunctions, Du Bois's stance triangle and insights from computer-mediated communication, focusing on affordances and community-building. We define or redefine key concepts such as single evaluative metaphors, metaphorical complexes, metaphorical triggers, metaphorical bondicons and metaphorical chains. Rather than breaking from the existing literature, we seek to integrate it into a framework useful to scholars across disciplines, including metaphor studies, digital ethnography, discourse analysis, and (online) communication"-- Provided by publisher.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2025023861
ISBN	9789027228239 hardcover
ISBN	pdf

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Evaluative discourse metaphor in online communities / by Mateusz-Milan Stanojevic, University of Zagreb, Ljiljana Saric, University of Oslo.

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