Europeans are lovin'it? Coca Cola, Mcdonald's and responses to American global businesses in Italy and France, 1886-2015 / By Giulia Crisanti.
| Author/creator | Crisanti, Giulia |
| Format | Electronic |
| Publication Info | Boston, Massachusetts : Brill, [2023] |
| Description | 340 pages ; 24 cm. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Series | European perspectives on the United States, 2666-724X ; volume 8 |
| Abstract | "From the French origin of Coca Cola to McDonald's sponsorship of the 2015 Milan Expo, the book presents the first comparative history of these multinational corporations in two Western European countries, addressing some compelling questions: to what extent our increasingly globalized world is persistently shaped by forms of American hegemony, and what are some of the forces that have been most effective at challenging the relationship between Americanization and globalization? Through the local history of global companies, the book tells a new story about not only the influence of American businesses in Europe but also the influence of European governments and societies on those American businesses and their adaptability"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2023029389 |
| ISBN | 9789004678835 (hardback) |
| ISBN | (ebook) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |