Engaged journalism connecting with digitally empowered news audiences / Jake Batsell.

Author/creator Batsell, Jake
Format Electronic
Publication InfoNew York : Columbia University Press, 2015.
Descriptionxxxiv, 195 pages : illustrations ; 22 cm.
Supplemental ContentFull text available from eBooks on EBSCOhost
Subjects

SeriesColumbia journalism review books
Contents Introduction: why engagement matters -- The "original platform": how news organizations build digital loyalty and generate revenue through face-to-face engagement -- News as conversation: not just informing, but involving the audience -- Mining the "passionate vertical": serving niche and hyperlocal audiences through digital and mobile platforms -- Search, explore, play: drawing readers into journalism through interactive -- Participatory experiences -- Sustaining engaged journalism: measuring and monetizing the audience relationship -- Conclusion.
Bibliography noteIncludes bibliographical references (pages 157-176) and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2014011950
ISBN9780231168342 (cloth : alk. paper)
ISBN9780231168359 (pbk. : alk. paper)

Availability

Library Location Call Number Status Item Actions
Electronic Resources Access Content Online ✔ Available