Engaged journalism connecting with digitally empowered news audiences / Jake Batsell.
| Author/creator | Batsell, Jake |
| Format | Electronic |
| Publication Info | New York : Columbia University Press, 2015. |
| Description | xxxiv, 195 pages : illustrations ; 22 cm. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Series | Columbia journalism review books |
| Contents | Introduction: why engagement matters -- The "original platform": how news organizations build digital loyalty and generate revenue through face-to-face engagement -- News as conversation: not just informing, but involving the audience -- Mining the "passionate vertical": serving niche and hyperlocal audiences through digital and mobile platforms -- Search, explore, play: drawing readers into journalism through interactive -- Participatory experiences -- Sustaining engaged journalism: measuring and monetizing the audience relationship -- Conclusion. |
| Bibliography note | Includes bibliographical references (pages 157-176) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2014011950 |
| ISBN | 9780231168342 (cloth : alk. paper) |
| ISBN | 9780231168359 (pbk. : alk. paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |