The digital frontier how consumer companies can create massive value through digital transformation / Ajay Sohoni.
| Author/creator | Sohoni, Ajay |
| Other author | John Wiley & Sons. |
| Format | Electronic |
| Publication Info | [Hoboken, NJ] : Wiley, 2021. |
| Description | pages cm |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Abstract | "Part 1 demystifies the startup world for the executives offering up an insider view on how and why unicorns exist and sometimes fail. It discusses the top 10 technology trends and top 10 consumer trends that will be relevant in the next decade. Part 2 describes in detail the digital transformation that is imminent in 6 different parts of a consumer-facing company - what the author calls the '6 digital frontiers': Advertising, Engagement, Commerce, Product development, Manufacturing and Corporate functions. Part 3 offers up a simplified 4-stage approach for companies to start from scratch and build valuable use cases, applying all the knowledge shared earlier in the book"-- Provided by publisher. |
| General note | Includes index. |
| General note | Place of publication from ECIP data view. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2021008534 |
| ISBN | 9781119803249 (cloth) |
| ISBN | (adobe pdf) |
| ISBN | (epub) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |