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020 a| 9781487505950q| (hardcover);

020 a| 1487505957q| (hardcover);

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100 1 a| Craig, Russellc| (Lecturer in business)?| UNAUTHORIZED;

245 10 a| Decoding CEO-speakh| [electronic resource] /c| Russell Craig and Joel Amernic.;

260 a| Toronto ;a| Buffalo :b| University of Toronto Press,c| [2021];

300 a| xv, 242 pages ;c| 24 cm;

504 a| Includes bibliographical references (pages 201-237) and index.;

506 a| Available only to authorized users.;

520 a| "The words of business leaders matter. They can spark action, enhance branding, share knowledge, transmit values, and influence social and cultural behavior. Decoding CEO-Speak critiques the public language of a powerful class of people--the Chief Executive Officers of major companies. Interest in the behavior and thinking of CEOs is not confined to their corporations' direct stakeholders only; the public is increasingly interested in how CEOs stand on current issues and community debate. Through case study analysis of companies such as News Corporation, BP, Wells Fargo, Satyam, Uber, Canadian National Railway, Tesla, and Boeing, authors Russell Craig and Joel Amernic illustrate ways of mining meaning or decoding a CEO's written words and speeches. They critically examine a variety of public media, including social media, testimony, and speeches, performed by leaders of major companies. Decoding CEO-Speak demonstrates how monitoring the language of CEOs can yield valuable insights into a company's policy, strategy, and ethicality, and how it can point to the priorities, values, and personality of the CEO. The book will appeal to CEOs, senior managers, and public relations and media consultants, as well as business professors, students, and corporate stakeholders who want to find otherwise disguised meaning in the words of leaders."--c| Provided by publisher.;

530 a| Issued also in electronic format.;

538 a| Mode of access: World Wide Web;

650 0 a| Chief executive officersx| Languagev| Case studies.=| ^A262428;

650 0 a| Discourse analysisx| Social aspectsv| Case studies.=| ^A362102;

650 0 a| Corporate culturev| Case studies.=| ^A990971;

650 7 a| Corporate culture.2| fast0| (OCoLC)fst00879624;

650 7 a| Discourse analysisx| Social aspects.2| fast0| (OCoLC)fst00894940;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Amernic, Joel H.q| (Joel Henry),d| 1946-=| ^A635712;

856 40 z| Full text available from eBooks on EBSCOhostu| https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2962656&scope=site&custid=s5822723&authtype=ip,shib;

947 a| (OCoLC)on1242465207;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6751059-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 7/16/2026x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 6751059-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 7/16/2026x| EBOOKz| JERESOURCE;

Decoding CEO-speak / Russell Craig and Joel Amernic.

Author/creator	Craig, Russell
Other author	Amernic, Joel H. (Joel Henry), 1946-
Format	Electronic
Publication Info	Toronto ; Buffalo : University of Toronto Press, [2021]
Description	xv, 242 pages ; 24 cm
Supplemental Content	Full text available from eBooks on EBSCOhost
Subjects	Chief executive officers--Language. --Case studies. Discourse analysis--Social aspects. --Case studies. Corporate culture--Case studies.

Abstract	"The words of business leaders matter. They can spark action, enhance branding, share knowledge, transmit values, and influence social and cultural behavior. Decoding CEO-Speak critiques the public language of a powerful class of people--the Chief Executive Officers of major companies. Interest in the behavior and thinking of CEOs is not confined to their corporations' direct stakeholders only; the public is increasingly interested in how CEOs stand on current issues and community debate. Through case study analysis of companies such as News Corporation, BP, Wells Fargo, Satyam, Uber, Canadian National Railway, Tesla, and Boeing, authors Russell Craig and Joel Amernic illustrate ways of mining meaning or decoding a CEO's written words and speeches. They critically examine a variety of public media, including social media, testimony, and speeches, performed by leaders of major companies. Decoding CEO-Speak demonstrates how monitoring the language of CEOs can yield valuable insights into a company's policy, strategy, and ethicality, and how it can point to the priorities, values, and personality of the CEO. The book will appeal to CEOs, senior managers, and public relations and media consultants, as well as business professors, students, and corporate stakeholders who want to find otherwise disguised meaning in the words of leaders."-- Provided by publisher.
Bibliography note	Includes bibliographical references (pages 201-237) and index.
Access restriction	Available only to authorized users.
Other forms	Issued also in electronic format.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2021275733
ISBN	9781487505950 (hardcover)
ISBN	1487505957 (hardcover)

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Decoding CEO-speak / Russell Craig and Joel Amernic.

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