Contemporary Marketing Strategy Analyzing Consumer Behavior to Drive Managerial Decision Making / Rajagopal.
| Author/creator | Rajagopal |
| Other author | SpringerLink (Online service) |
| Format | Electronic |
| Edition | 2nd ed. 2025. |
| Publication Info | [S.l.] : Springer Nature Switzerland, |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| General note | Title from content provider. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |