Communication research in the big data era the application of machine learning models and AI techniques in communication research / Xiaoqun Zhang.

Author/creator Zhang, Xiaoqun
Format Electronic
Publication InfoLanham : Lexington Books, [2025]
Descriptionpages cm
Supplemental ContentFull text available from eBooks on EBSCOhost
Subjects

Abstract "In the era of big data, knowledge about machine learning and artificial intelligence is becoming crucial for communication researchers navigating the landscape of digital media. This book provides foundational knowledge and techniques to empower researchers to leverage ML and AI at the intersection of communication and data science"-- Provided by publisher.
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2024032986
ISBN9781666946611 (cloth)
ISBN(epub)

Availability

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Electronic Resources Access Content Online ✔ Available