Brand Fans Lessons from the World's Greatest Sporting Brands
| Author/creator | Smith, Aaron C. T. Author |
| Other author | Stavros, Constantino Author |
| Other author | Westberg, Kate Author |
| Format | Electronic |
| Publication Info | New York : Palgrave Macmillan Secaucus : Springer [Distributor] |
| Description | x, 249 p. ill 21.000 x 014.800 cm. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Summary | Annotation Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport's leading brands. Based on the transferable lessons that emanate from these practices, Brand Fansexplores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9783319488530 |
| ISBN | 3319488538 (Trade Cloth) Active Record |
| Standard identifier# | 9783319488530 |
| Stock number | 9783319488530 00676990 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |