Bottom of the Pyramid marketing making, shaping and developing BOP markets / edited by Ramendra Singh (Indian Institute of Management Calcutta, Kolkata, India).
| Other author | Singh, Ramendra. |
| Format | Electronic |
| Edition | First edition. |
| Publication Info | United Kingdom : Emerald Publishing, 2019. |
| Description | xiv, 219 pages : illustrations ; 24 cm. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Series | Marketing in emerging markets |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2018420354 |
| ISBN | 1787145565 (Print) |
| ISBN | 9781787145566 (Print) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |