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The audience and business of YouTube and online videos / edited by Louisa Ha.
| Other author | Ha, Louisa. |
| Format | Electronic |
| Publication Info | Lanham : Lexington Books, [2018] |
| Description | 1 online resource. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Series | Lexington studies in communication and storytelling |
| Contents | YouTube as a global online video portal and an alternative to TV / Louisa Ha -- Users and non-users of YouTube and online video services / Mohammad Abuljadail -- What do digital natives watch on YouTube? / Alyssa Fisher and Louisa Ha -- How digital natives watch online videos : digital divide and media devices / Louisa Ha -- YouTube product review videos as EWOM / Nicky Chang Bi -- Comments on YouTube product review videos / Xiaoli Wen -- YouTube and other social media / Fiouna Ruonan Zhang and Nicky Chang Bi -- Brand videos on YouTube / Alyssa Fisher -- Sponsored videos on YouTube / Fiouna Ruonan Zhang -- Online video advertising viewership and avoidance on YouTube / Kisun Kim and Claire Youngnyo Joa -- Most popular YouTube channels / Louisa Ha -- Is YouTube Red the ultimate viewing experience and the future of online video audience research / Louisa Ha. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Source of description | Description based on print version record and CIP data provided by publisher; resource not viewed. |
| Issued in other form | Print version: Audience and business of YouTube and online videos Lanham : Lexington Books, 2018 9781498576482 |
| Genre/form | Electronic books. |
| LCCN | 2018012170 |
| ISBN | 9781498576499 (Electronic) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |