Atari design impressions on coin-operated video game machines / Raiford Guins.

Author/creator Guins, Raiford
Format Electronic
Publication InfoLondon ; New York : Bloomsbury Visual Arts, 2020.
Descriptionpages cm
Supplemental ContentFull text available from eBooks on EBSCOhost
Subjects

SeriesCultural histories of design
Abstract "Drawing from deep archival research and extensive interviews, Atari Design is a rich, historical study of how Atari's industrial and graphic designers contributed to the development of the coin-op cabinet. Innovative game design played a key role in the growth of Atari - from Pong to Asteroids and beyond - but fun, challenging and exciting game play was not unique to the famous Silicon Valley company. What set it apart from its competitors was innovation in cabinet design. Atari did not just make games, it designed products for environments. With "tasteful packaging", Atari exceeded traditional locations like bars, amusement parks and arcades, developing the look and feel of their game cabinets for new locations such as fast food restaurants, department stores, country clubs, university unions, and airports, making game-play a ubiquitous social and cultural experience. By actively shaping the interaction between user and machine, overcoming styling limitations and generating a distinct corporate identity, Atari designed products that impacted the everyday visual and material culture of the late 20th century. Design was never an afterthought at Atari"-- Provided by publisher.
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2020011220
ISBN9781474284554 (paperback)
ISBN9781474284547 (hardback)
ISBN(pdf)
ISBN(epub)

Availability

Library Location Call Number Status Item Actions
Electronic Resources Access Content Online ✔ Available