Approaches to multimodality rhetoric and stylistics in public discourse / edited by Saulutė Juzelėnienė, Skirmantė Šarkauskienė, Rita Baranauskienė.
| Other author | Juzelėnienė, Saulutė. |
| Other author | Šarkauskienė, Skirmantė. |
| Other author | Baranauskienė, Rita. |
| Format | Electronic |
| Publication Info | Leiden ; Boston : Brill, [2024] |
| Description | xii, 289 pages : illustrations ; 25 cm. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Series | Studies in pragmatics, 1750-368X ; volume 22 |
| Contents | Introduction / Saulutė Juzelėnienė, Skirmantė Šarkauskienė, and Rita Baranauskienė -- Multimodal rhetoric. Rhetoric of promise: value topic in local political discourse / Eglė Gabrėnaitė -- Verbal and visual expression of threat in local political discourse / Eglė Gabrėnaitė -- Rhetoric of Lithuanian social issue advertising: scheme of argumentation / Skirmantė Biržietienė -- Multimodal stylistics. Pictorial and verbo-pictorial metaphor and metonymy in social issue advertisements / Skirmantė Šarkauskienė, Saulutė Juzelėnienė, and Rita Baranauskienė -- Pictorial and verbo-pictorial hyperbole, oxymoron and irony in social issue advertisements / Skirmantė Šarkauskienė, Saulutė Juzelėnienė, and Rita Baranauskienė -- Multimodal metaphors in print advertisements of alcoholic beverages / Saulutė Juzelėnienė, Skirmantė Šarkauskienė, and Rita Baranauskienė -- Multimodal metaphor in Lithuanian commercials of alcoholic beverages / Saulutė Juzelėnienė, Skirmantė Šarkauskienė, and Rita Baranauskienė -- Embodiment of transformation of emotions in the audiovisual text / Jurgita Kerevičienė. |
| Abstract | "This volume transcends boundaries, captivating multimodality scholars worldwide while offering invaluable non-"Anglo" perspectives through its main focus on Lithuanian public discourse. Discover the interaction between multimodal communication and (sub)cultural influences in political, advertising, and film discourse. This volume is a vade mecum for scholars and students of visual and multimodal stylistics, rhetoric, and creativity across diverse media, professionals specialising in advertisements, commercials, films etc. Discover original insights that encourage intercultural comparative research, emphasising the role of cultural context in multimodality"-- Provided by publisher. |
| Bibliography note | Includes bibliograohical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2024010447 |
| ISBN | 9789004687714 (hardback ; acid-free paper) |
| ISBN | (ebook) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |