Advertising disability / Ella Houston.
| Author/creator | Houston, Ella |
| Format | Electronic |
| Publication Info | London ; New York : Routledge, Taylor & Francis Group, 2024. |
| Description | 146 pages ; 26 cm |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Series | Autocritical Disability Studies |
| Contents | From misfortune to mainstream: the evolving nature of representations of disability in advertising -- Money maker, piss taker: charity sadvertising and non disabled "saviours" -- Masking madness: pathologizing portrayals of mental health issues in advertising -- Crossing the (tag)line: when advertisers take controversial, humorous and risky approaches to representing disability -- From disavowed to desirable: sexy, sanitised and speculative appeals -- The cost of fame: disabled supercrips, superstars and social media influencer marketing. |
| Abstract | "Advertising Disability invites Cultural Disability Studies to consider how advertising, as one of the most ubiquitous forms of popular culture, shapes attitudes towards disability. The research presented in the book provides a much needed examination of the ways in which disability and mental health issues are depicted in different types of advertising, including charity 'sadvertisements', direct-to-consumer pharmaceutical advertisements, and "pro-diversity" brand campaigns. Textual analyses of advertisements from the eighteenth-century onwards reveal how advertising reinforces barriers facing disabled people, such as stigmatising attitudes, ableist beauty "ideals", inclusionism and the unstable crutch of charity. As well as investigating how socio-cultural meanings associated with disability are influenced by multimodal forms of communication in advertising, insights from empirical research conducted with disabled women in the United Kingdom and United States are provided. Moving beyond traditional textual approaches to analysing cultural representations, the book emphasises how disabled people and activists develop counternarratives informed by their personal experiences of disability, challenging ableist messages promoted by advertisements. From start to finish, activist concepts developed by the Disabled People's Movement and individuals' embodied knowledge surrounding disability, impairments, and mental health issues inform critiques of advertisements. Its critically informed approach to analysing portrayals of disability is relevant to advertisers, scholars and students in advertising studies and media studies, who are interested in portraying diversity in marketing and promotional materials as well as scholars and students of disability studies and sociology more broadly"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2023059056 |
| ISBN | 9781032560229 (hardback) |
| ISBN | 9781032560236 (paperback) |
| ISBN | (ebook) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |